Wal-mart used to be the ultimate bad guy... but a few recent initiatives have got editors and writers at green and sustainable web sites talking. Of note was 2009's sustainability index, and today, Wal-Mart execs announced a program to help them reduce greenhouse gas emissions by 2015 to a level equivalent to a year's output for the corporate giant. In other words, 22 million U.S. tons.
It makes brilliant business sense for the giant corporation, and as far as PR goes, it's equally bright. Skeptics will be happy to note that the program will be overseen by ClearCarbon, Inc.
Via Treehugger.
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